SIAL Shanghai 2025: Own Asia's Changing Food Market and Inspire New Business with the Tutto Pizza Initiative

BEIJING, Feb. 10, 2025 /PRNewswire/ -- As China's dynamic food and beverage market continues its rapid expansion, SIAL Shanghai 2025 is poised to be the premier platform for international professionals seeking to engage with this vibrant industry. Scheduled from May 19 to 21, 2025, at the Shanghai New International Expo Centre, this trade fair will unite global industry leaders, offering unparalleled opportunities for exhibitors, visitors,  buyers and food professionals to connect, discover the latest trends, and grow their businesses.

China's Food Market: A Golden Opportunity

China's food market is on a clear upward trajectory, projected to reach a remarkable $1.736 trillion by 2025, according to Statista. With a compound annual growth rate of 7.13%, online sales are also expected to account for 20.1% of total revenue by 2025. This booming market is fueled by China's vast consumer base of over 1.4 billion people, all demanding high-quality, innovative, and diverse food products. As China continues to assert its position as the world's largest food consumer, global food and beverage companies are increasingly focusing their efforts on capturing this thriving market.

Showcase Global Food Innovations to Buyers in the Asia-Pacific Region (APAC)

For exhibitors, SIAL Shanghai 2025 offers an unrivaled opportunity to showcase their products and innovations to a highly targeted audience of influential buyers and industry leaders. With more than 5,000 exhibitors from 75 countries and regions, SIAL Shanghai is Asia's largest food and beverage trade fair, providing a powerful platform for global food brands to gain significant exposure in the thriving Chinese and broader Asian markets.

Testimonials from exhibitors at SIAL Shanghai 2024 highlight the event's success:

"We've had great success at SIAL Shanghai, connecting with both Chinese and international customers. The exposure here has been invaluable for expanding our brand's reach in the Asian market." — Adam Kalaxizian, Director, CCI France Vietnam

"It's our first time exhibiting here, and the turnout has been exceptional. The ability to connect with distributors, retail chains, and potential buyers is exactly what we need to drive our product's growth in China." — Jonathen Braeuer, Sales and Marketing Manager, Beth-EI Food Ltd.

Discover the Future of Food

At SIAL Shanghai 2025, visitors and buyers will have a unique opportunity to explore the latest trends and innovations in the food and beverage industry. With over 180,000 professionals from 110 countries expected to attend, the fair will be a melting pot of ideas, connections, and opportunities. Attendees will gain access to a diverse range of products, including organic foods, gourmet beverages, frozen foods, snacks, and convenience foods, all showcasing innovative solutions that cater to the evolving demands of today's discerning consumers. The exhibition's strategic location in Shanghai, the heart of China's flourishing food industry, ensures that participants will be at the forefront of the latest market trends and consumer demands.

Tutto Pizza: Bridging Cultures Through Culinary Excellence

A major highlight of SIAL Shanghai 2025 will be the Tutto Pizza Village, a celebration of pizza-making that brings together Ho.Re.Ca professionals and pizza lovers from around the world. Founded in Naples in 2016, this exhibition has quickly become the premier gathering for pizza enthusiasts worldwide. The 2025 edition will mark a groundbreaking collaboration between Tutto Pizza, Regione Campania, SIAL Network, and Universal Marketing, showcasing the finest Italy's agri-food products.

Nicola Caputo, Campania's Agriculture Councilor, stated, "This initiative will elevate the Campania Region and its world-renowned products, such as San Marzano tomatoes and buffalo mozzarella, to a global audience."

Laurent Noel, Managing Director of Comexposium, commented, "Naples is the birthplace of authentic Italian pizza, and we wanted to take this iconic event international to celebrate the global love for pizza."

The growing global appeal of pizza — valued at $148.6 billion in 2023 — underscores the significant opportunities for exhibitors in the food sector.

Release of the '2025 Pizza New Innovation White Paper'

In addition to the Tutto Pizza Village, SIAL Shanghai 2025 will unveil the '2025 Pizza New Potential White Paper', offering in-depth analysis of demand trends and opportunities in the pizza market. This valuable resource will provide crucial insights into China's expanding pizza consumer base.

SIAL Global Food Industry Summit: Onward and Upward

The 7^th SIAL Global Food Industry Summit at SIAL Shanghai 2025 will bring together industry leaders, innovators, and experts to delve into the latest advancements in the food and beverage industry. With over 100 global speakers and 3,500 attendees participating in 10 thematic forums, the summit will cover critical topics such as sustainability, innovation, and future market trends. It is an essential event for professionals seeking to expand their knowledge and establish new business partnerships.

Concurrent Activities and Competitions: Revolutionizing Consumer Scenarios

SIAL Shanghai 2025 will feature dynamic activities and competitions designed to inspire and engage, highlighting innovation and sustainability across the food industry. Highlights include SIAL INNOVATION, SIAL Snacking Awards, SIAL CUP Barista Challenge, La Cuisine, SIAL Best STEAK Awards, SIAL Chinese Restaurant, SIAL Chic & Tea Contest, and more. These events provide businesses with the opportunity to create innovative consumer experiences, showcase groundbreaking products, and stay ahead of evolving consumer trends.

Match Me: Maximizing ROI for Buyers and Suppliers

To further enhance the value of participation, SIAL Shanghai 2025 introduces Match Me, an business matching program designed to help exhibitors and buyers connect directly. Leveraging over 1 million trade database entries accumulated over 25 years, Match Me ensures that participants connect with the right partners and buyers to maximize their ROI on-site.

SIAL Shanghai 2025: Own the Changing Food Market in China and Asia

SIAL Shanghai 2025 is more than just a trade fair; it is a gateway to the future of China's and Asia's food and beverage markets. With its unrivaled scale, strategic location, and diverse range of activities, the event offers a unique opportunity for international professionals to showcase their products, discover emerging trends, and form meaningful business connections. As China's food market continues to evolve, SIAL Shanghai 2025 is the ideal platform to seize new opportunities and stay ahead in this rapidly growing market.

About SIAL Shenzhen 2025: Gateway to Southern China and South Asia's Food & Beverage Market

SIAL Shenzhen 2025, held from September 1–3, 2025, at the Shenzhen Convention & Exhibition Center, will cover 60,000 square meters with 1,500+ exhibitors and 67,000 professionals. Focusing on the booming markets of Southern China and South Asia, the exhibition will feature six Highlight Villages, including Chinese & International Food & Beverage, International Meat, and Pulses & Grains.

For media and business inquiries, please contact:

SIAL Shanghai Press Office
Email: press@sialchina.cn
Website: www.sialchina.com 

source: SIAL in China